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    SL showcases wellness tourism at UAE fair

    z_p02-showcasesSix leading companies in the wellness tourism sector from Sri Lanka participated in Arab Health 2019, which was held in Dubai, UAE, from January 28–31, at Dubai World Trade Center, promoting Sri Lanka as an emerging wellness tourism destination.

    This was the first time that Sri Lanka participated in this annual event, which is the largest health and wellness exhibition in the Middle East and North Africa region.

    Utilising the main source of funds allocated under the Economic Diplomacy programme initiated by the Foreign Affairs Ministry with the support of Sri Lanka Tourism Promotion Bureau and the Export Development Board, Sri Lanka’s participation at Arab Health 2019 played a vital role in promoting the country’s specific brand of wellness tourism in a forum that attracted a plethora of worldwide brand leaders engaged in healthcare promotion.

    The Consulate General of Sri Lanka in Dubai and the Northern Emirates organised one-to-one business meetings with tour operators and travel companies at the Sri Lanka pavilion in establishing business links related to wellness tourism, in addition to inviting over 1,000 travel-related companies operating in the UAE and Middle East to visit the pavilion for networking with the Sri Lankan exhibitors.

    The participating companies, which included Hettigoda Industries, Heritance Ayurveda Maha Gedara, Barberyn Ayurveda Resorts, Vingyana at Reefs (Kaya Health Resort), Sen Wellness Sanctuary and Tree of Life were able to capitalise on the numerous opportunities created at the event in order to access the huge wellness market.

    This year’s Arab Health 2019 attracted 4,150 companies from over 160 countries, with over 84,500 healthcare and trade professionals visiting the four-day event.


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